Nivesh: Paper- less Mutual Fund Investment Platform



Anurag Garg, CEO

The growth of the fintech industry in the last decade has been phenomenal. Fintech disruptors’ change how everything works; banks and financial institutions are either partnering with them or developing and deploying their own solutions. With the world becoming one enormous marketplace, Nivesh.com, based out of Noida, provides a mass market mutual funds investment platform. The company simplifies the process by categorizing funds as per broad investment objectives, and further curates schemes to facilitate a quick selection. The vision is to take away the complexity while ensuring objective investment process.

“We provide cutting edge paperless investment technology and content both to our distributors and customers. We encourage distributors to engage positively with our customers and give them the right plan to invest”, claims Anurag Garg, CEO, Nivesh.com. After initial account creation, investors can transact in mutual funds in few simple steps. The key elements in Nivesh.com’s strategy are local business partners. These partners assist investors in the on boarding process and make them comfortable in using the platform. Post transaction, the platform helps investors in tracking the portfolio performance with timely alerts and notifications.

Providing Effort-less Financial Investments
Traditionally, large financial services firms have focused on HNIs who could provide them large investments, since the costs were very high in the offline mode. As a result, the penetration of mutual funds in India is
among the lowest in the World. Further, bulk of the investments comes from top 15 cities contributing about 85 percent of total assets under management. Nivesh.com estimates the mutual fund investments by individual investors to grow 200 percent in next 5 years.

"Nivesh.com provides hassle-free products which in few clicks can solve the problem of investing in mutual funds"

Nivesh.com is leveraging technology to reduce the costs of transactions. Nivesh.com provides pocket-friendly investment to all genres of people so that they can save it for their wealth. Nivesh.com provides hassle-free products which in few clicks can solve the problem of investing in mutual funds. With this mutual fund investment, the investor can secure their future. The company recommends investors to start systematic investment plans (SIPs) which helps in building wealth in gradual manner and leads to discipline in savings and investment. Investing at regular intervals reduces the risk as compared to one-time investment, as investing even when markets are down reduces average cost of investment. Further, impact of tax is lower on mutual funds investments versus other asset classes.

Apart from working with existing mutual funds distributors, Nivesh.com is helping distributors of other financial products, like insurance agents, to start selling mutual funds. They can get started at no cost in minimal time. The distributors working with Nivesh.com can help their clients select the right mutual funds, complete transactions quickly, and suggest changes from time to time. Their client can also use Nivesh.com platform to track their portfolio.

Providing such beneficial financial platform, Nivesh. com has set-up an opportunity for ordinary investors to invest in financial assets, which they could not do otherwise on their own. Rajesh Panwar, residing in the outskirts of Dehradun, was managing his father’s business and a Vodafone store, was looking for an alternate business opportunity. He was not sure initially but with right guidance provided by Nivesh.com’s team, today he has boarded 200 clients in 18 months generating more than one crore of investment. Nivesh.com plans to reach out to every nook and corner of India with the help of such distributor partners.